The Yankee Candle Company, Inc. welcomed Brad Wolansky in the newly created role of president of direct and chief marketing officer (CMO). His appointment is part of a strategic initiative focused on building the company’s brands, expanding the digital platform and accelerating growth of its direct to consumer business. Wolansky comes to Yankee Candle with more than 25 years of experience with marquis brands in digital and direct marketing channels. In his new role, Wolansky is respon...